All in all, this is one brand to avoid if you care about the impact of your closet on the planet. Toxic chemicals in fast fashion is a serious issue in today’s shopping landscape, and worth researching before purchasing from this and similar stores.įinally, CIDER doesn’t implement any water reduction initiatives we could find. There is no evidence CIDER reduces its carbon and other greenhouse gas emissions in its supply chain, nor does it appear to have taken meaningful action to reduce or eliminate hazardous chemicals. It uses few eco-friendly materials, producing scores of clothes overwhelmingly made from harmful fabrics like virgin polyester and spandex. We’re getting a whiff of greenwashing here, so we thought it was high time we took a look and figured out: is CIDER a good clothing brand? And more importantly, is CIDER ethical? Environmental impactĬIDER receives our lowest possible score of “Very Poor” for its impact on the environment. CIDER also prides itself in being “an innovator”, using data to only produce what they know will sell, which allegedly enables them to keep costs low and reduce the unsold stock. On paper, the brand functions similarly to SHEIN, listing small batches of items for specific moods and occasions every week and functioning as a direct-from-factory marketplace. CIDER is viral, but for the right reasons?ĬIDER has taken social media platforms by storm since launching in late 2020, with some of its products going viral ( like this cute orange sweater), and it now boasts an immense community of 4.1M followers on Instagram.ĭigitally-native CIDER describes itself as “a globally-minded, social-first fashion brand” that makes “clothes for a new generation”.

Our ratings analysts are constantly rerating the thousands of brands you can check on our directory. But how ethical is CIDER? Here we dive into the brand’s “We Avoid” rating, which was published in September 2022 and may not reflect claims the brand has made since then. If you’re on TikTok, you might have come across a mysterious brand from Hong Kong: CIDER. Buying through our links may earn us a commission-supporting the work we do. Our editors curate highly rated brands that are first assessed by our rigorous ratings system.

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